Generating leads too soon can be the most costly mistake when you start your MLM business. You must find leads, sure. But they are just a means to the end of making your business profitable. Discover how to avoid going broke in the process.

Before you spend money on generating leads, make an estimate of your cost per lead and of your expected return. Not every lead will buy from you, and your revenue from those who buy must be at least equal to your total cost for all leads.

This will be difficult at first. You get started on this process by building your sales process. This includes how you will prospect your leads, what your offer is and how you present it, and how you will follow up with your prospects.

Last not least it includes your follow-up process with your customers. You will put this in place to make sure your customers will stay with your for a long time. It is much easier and cheaper to keep a customer than to find a new one.

As you are putting together the pieces of your sales process, you will also make estimates of what fraction of your leads will move successfully through each stage. This gives you the final revenue you can expect from your leads, and that sets the limit for the cost that you can allow for lead generation.

Now you are ready to start generating leads. As they are coming in, you know exactly what to do with them, and you are gathering data about your success rate. In this way, you can update your first estimate, make the necessary adjustments and move your business into profit.

This entire process of building and refining your sale process is part of a complete marketing system that provides you with proven tools and strategies.

The online video marketing community is buzzing these days with news that YouTube is on a rampage. They are shutting down accounts right and left, without any warning whatsoever! Thousands of online video marketers have been affected by this already, and YouTube is still on the war path.

Imagine putting long hours into creating online videos that get you on the front page of Google. You’ve got a nice steady stream of free targeted web traffic on a daily basis. Maybe you even paid big bucks for online video training and you followed the advice of the pros. The leads are coming in and life is good.

Now imagine trying to log in and finding out your account has been permanently disabled. And guess what, there is no way for you to get it back. All of your hard work is down the tubes, no pun intended. You are no longer on the front page of Google, or any page for that matter. And the free daily leads, you guessed it, gone, nada, zip, zilch!

If you don’t want this to happen to you, and hopefully it hasn’t already, here are some online video marketing guidelines for avoiding the wrath of the mighty YouTube.

1. DO NOT create multiple accounts. Only create 1 YouTube account, no matter what you have been told in the past. The rules are changing. You can still have multiple channels within your single account.

2. DO NOT upload the same video with a different title, keyword, description, etc.  Unless you want to get shutdown and lose everything. Only 1 upload of a video.

3. DO NOT use software to add friends on your channel.

4. DO NOT use software to add comments to your videos.

5. DO NOT purchase YouTube views. Create good videos, use viral networking, and get views naturally.

6. DO NOT spam your video description, title or tags with keywords.

7. DO NOT use Traffic Geyser to upload your videos to YouTube. However, you can still use Traffic Geyser to upload to other video hosting sites.

Bottom line, create a single account, upload a video once, avoid software such as TubeBlasterPro and Traffic Geyser, and no spamming titles, descriptions, or tags. If you try to “game” the system, the penalty is very high. Don’t do it, you will get caught!