Marketing Packages
Examples of our base packages are given below. These are then ‘tweaked’ and customized to your needs.
Platinum Package:
- 10 page website (new or redesign of your existing website)
- Autoresponder sequence (7 emails): We’ll create a system for you to capture the email details of visitors to your website and market to them via email marketing.
- Monthly press release: Drive visitors to your website with monthly press releases. Increase brand awareness and communication.
- Article marketing.
- Video Creation and Marketing- we will create a video about your buiness and services and submit to popular video sites on the web. This has many advantages for search engine rankings, brand awareness and website traffic generation.
- SEO (search engine optimization) and SEM (search engine marketing). We will work to ensure that your site is search engine friendly and achieves the best rankings in the search engines.
- Monthly newsletter (12 issues) for your businesses.
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Gold Package:
- 5 page website (new or redesign of your existing website).
- lead capture system.
- PPC campaign. We will design, implement and track your PPC (pay per click) advertising campaign. Drive highly targeted traffic to website, increase conversion.
- Monthly newsletter (12 issues) for your businesses.
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Silver Package:
- Direct Response Website (1 page)
- Domain name & Hosting
- Lead capture page
- Autoresponder
- Directory submission
- Google local submission
- Basic SEO (Titles, meta tags etc)
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We also have numerous additional services which may be added to your chosen package, or purchased on their own. These include but are not limited to:
Marketing Audit
• Implement marketing tracking systems
• Interview key staff and customers
• Identify ideal target audience
• Review and critique existing marketing materials
• Marketing SWOT analysis
• Develop action plan
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USP Creation
• Research company, competition and customers.
• Identify or develop unique selling proposition.
• Roll out USP through marketing materials.
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Referral Marketing
• Identify overall marketing plan
• Identify ideal client
• Identify ideal referral clients
• Describe ideal referral network
• Implement referral marketing tactics
• Develop referral education system
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Email Marketing
• Weekly offers, customer success stories, case studies etc.
• Product pre/post sale autoresponder sequence
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Website Copy
• Test offer, headline, price, guarantee, opening paragraph, images & graphics, colors.
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Phone Script
• Problem, agitate, solution.
• Identify & overcome objections, elicit buying criteria, build value, setup need for expertise, takeaway.
• Up sells, cross sells, down sells
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Quote Form
• Match benefits to buying criteria.
• Set expectation of getting the job.
• Fast mover bonus, takeaway, scarcity.
•Testimonials
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Direct Mail Campaign
• 3-7 step lead generation mailing.
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